4 Steps to Identify and Reach Your Target Market

More information can be found at www.socialchangeleaders.net 

 In this episode, you will have the opportunity to:

1. Determine how to identify your target market(s) and that you will have at least two.
2. Understand the way you should describe your target market(s)
3. Hear about the difference between demographics and psychographics and why both are important.
4. Learn about four key areas (Distinguish, Describe, Determine and Describe) you need to flush out in order to create your marketing strategy for each target market.
5. Comprehend the other areas of our enterprise that you will need to consider when implementing your marketing strategy for your target markets.
6. Hear the story of TOMS shoes and how their company identified a social problem then created a market-based business to generate funds to address the social problem identified.  Through this example you see how there are two distinct target markets requiring different approaches.

 We referenced:

Toms Shoes

How I Built This with Guy Raz: Blake Mykoskie

Learn more about working with Stephanie on your marketing strategy here 

Click here to download ‘Target Market Canvas for Social Enterprises’’ 

“Know what you want. Clarity is power. And vague goals promote vague results.”  - Robin Sharma